Launched in 2021, ACTIVA has completely reimagined the landscape of asset ownership. Founded by Paula Sullivan, a seasoned Australian real estate entrepreneur, the platform bridges the gap between everyday investors and high-value physical assets.

By leveraging her deep expertise in property markets, Sullivan recognized a growing global problem: traditional barrier-to-entry mechanics were locking a whole generation out of wealth creation. Her answer was ACTIVA—an innovative fractional platform that lets anyone invest in tangible, real-world assets like housing, electric cars, and e-scooters, while actively taking part in their upkeep and governance.

Paula Sullivan’s journey in the competitive Australian property market taught her that physical assets remain the safest cornerstone for long-term wealth. However, she saw that the future belonged to sustainable, accessible fractional ownership.

"Our vision is simple," Sullivan notes. "To make investing accessible and transform every single contribution into a stepping stone for personal wealth." Under her leadership, ACTIVA has evolved beyond a simple crowdfunding tool into a multi-asset ecosystem that balances investment, mobility, and community responsibility.